Constant Contact has been a leading email marketing platform for years, especially popular with small to medium-sized businesses and nonprofits. In 2025, the platform continues to stand out for its simplicity, customer support, and unique features like event management and social media integration. This review will cover everything you need to know about Constant Contact’s features, pros and cons, pricing, and how it compares with other email marketing tools.
Overview of Constant Contact
Constant Contact is designed with small businesses in mind, providing a user-friendly experience that enables users to quickly set up, send, and monitor email campaigns. What makes Constant Contact unique is its focus on non-email tools, such as event management and basic social media marketing features. While it may not offer the deep automation capabilities of some competitors, it’s a solid choice for businesses that prioritize ease of use and customer support.
Key Features of Constant Contact
1. Drag-and-Drop Editor
Constant Contact’s editor allows users to design visually appealing emails without needing coding skills. It includes a library of customizable templates and a drag-and-drop interface, making it easy to create email newsletters, promotions, and announcements.
2. Email Automation
Constant Contact provides basic automation features like welcome emails, abandoned cart emails, and birthday/anniversary emails. Although these options are simple compared to platforms with advanced workflows, they cover essential needs for small businesses.
3. Event Management
One of Constant Contact’s unique offerings is its built-in event management feature. Users can create, promote, and manage events, track RSVPs, and even sell tickets directly through the platform. This is particularly useful for nonprofits, educators, and businesses that regularly host events or webinars.
4. Social Media Tools
Constant Contact includes basic social media management features, enabling users to post, schedule, and track social media engagement. While it’s not as comprehensive as dedicated social media management tools, it’s a useful feature for businesses looking to manage email and social marketing in one place.
5. Integrations
Constant Contact integrates with many popular platforms, such as Shopify, WordPress, QuickBooks, and Salesforce. This makes it adaptable for eCommerce, CRM, and other third-party tools, enhancing its flexibility and functionality.
6. Contact Management and Segmentation
The platform offers contact management features, including list segmentation based on subscriber actions, location, and engagement. While segmentation is somewhat basic, it’s helpful for small businesses looking to send targeted campaigns.
Pros of Constant Contact
1. User-Friendly and Accessible
Constant Contact’s intuitive interface is one of its biggest strengths. Small business owners and marketers with limited technical skills can quickly get up and running, designing emails and managing campaigns without a steep learning curve.
2. Comprehensive Customer Support
Constant Contact offers phone support, live chat, and extensive online resources, making it easy for users to get help when they need it. This level of support is particularly valuable for small businesses that may not have in-house tech resources.
3. Event Management Feature
Constant Contact’s event management functionality is a standout feature. For businesses and nonprofits that regularly host events, this capability simplifies planning, promotion, and tracking RSVPs, making it an excellent option for organizations that rely on events for community engagement.
4. Built-In Social Media Tools
The platform’s social media tools, while basic, allow businesses to manage both email marketing and social media in one place. This integration can save time and make it easier to maintain a cohesive brand presence across channels.
5. Real-Time Analytics
Constant Contact provides real-time reporting on key metrics like open rates, click-through rates, and bounce rates. Users can track their campaigns’ performance, helping them make informed decisions and optimize future campaigns.
Cons of Constant Contact
1. Limited Automation Features
While Constant Contact covers essential automation needs, it lacks the depth of automation workflows found in competitors like ActiveCampaign or HubSpot. Businesses with complex automation requirements may find this limiting, as it restricts the ability to build multi-step nurture sequences.
2. Pricing Increases with List Growth
Constant Contact’s pricing can become a concern as contact lists grow. Although it offers competitive pricing at the entry-level, costs increase significantly as users add more subscribers. This can be challenging for small businesses on a tight budget.
3. Basic Segmentation
While Constant Contact does offer segmentation, it’s relatively limited. Businesses with advanced segmentation needs (like targeting by behavioral triggers or creating highly tailored audience subsets) may find the options lacking.
4. Limited Customization on Templates
Constant Contact provides a decent selection of email templates, but customization options are somewhat restricted. For businesses with strict brand guidelines or a desire for highly tailored designs, this may feel limiting.
5. No Free Plan
Unlike some competitors, Constant Contact doesn’t offer a free plan, although it does have a 60-day free trial. For businesses looking to test out the platform without commitment, the lack of a free forever plan can be a drawback.
Pricing
Constant Contact’s pricing is tiered based on the number of contacts:
• Core Plan: Starting at $12/month, includes basic email marketing features, customizable templates, and real-time analytics.
• Plus Plan: Starting at $45/month, includes automation, survey tools, polls, and advanced reporting.
• Advanced Plans: As businesses grow their contact lists, they may need to upgrade, with prices increasing based on list size.
While Constant Contact’s pricing is reasonable at lower levels, businesses with larger lists or more advanced needs may find better value in platforms with free plans or more advanced features at similar price points.
Who is Constant Contact Best For?
Constant Contact is ideal for:
• Small Businesses: It’s easy to use and doesn’t require extensive technical expertise, making it perfect for small business owners and marketers with limited time.
• Nonprofits: The event management features and social media tools make it a great choice for nonprofits looking to engage their audience through events.
• Beginners: The intuitive interface and strong customer support make Constant Contact suitable for those new to email marketing.
How Does Constant Contact Compare?
Compared to platforms like Mailchimp and ActiveCampaign, Constant Contact stands out for its user-friendliness and unique event management capabilities. However, it lacks the advanced automation and segmentation features that larger businesses or advanced marketers may need.
Final Verdict
In 2025, Constant Contact remains a reliable and user-friendly email marketing platform, especially suited for small businesses and nonprofits. It offers essential features like email creation, automation, event management, and social media tools in one platform, making it a versatile choice. However, businesses looking for advanced automation, customization, or scalability may find better options elsewhere.
Overall, if your business prioritizes simplicity, solid customer support, and event management, Constant Contact could be a strong fit. For those seeking advanced functionality or cost-effective scalability, exploring alternative platforms with more robust features might be beneficial.
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