Formerly known as SendinBlue, Brevo has become one of the top email marketing platforms, known for its powerful features and affordability. In 2025, Brevo continues to be a favorite among small to medium-sized businesses due to its advanced automation, strong email marketing tools, and flexible pricing. Here’s an in-depth look at Brevo’s key features, pros, cons, pricing, and whether it might be the right choice for your business.
Overview of Brevo
Brevo is designed to be an all-in-one marketing solution for businesses of all sizes. While it’s well-known for its email marketing capabilities, it also offers SMS marketing, CRM tools, and advanced automation features. Brevo’s user-friendly platform and affordable pricing make it accessible to businesses looking to grow their marketing efforts without breaking the bank.
Key Features of Brevo
1. Drag-and-Drop Editor
Brevo’s email editor allows users to create custom emails without needing coding skills. With its drag-and-drop functionality, users can easily add images, text, buttons, and other elements to make their emails visually appealing and on-brand.
2. Marketing Automation
Brevo’s automation tools are a standout feature, offering advanced workflows that let users set up complex, multi-step campaigns. Users can automate emails based on triggers like sign-ups, clicks, and purchases, making it easy to nurture leads and build personalized experiences.
3. SMS Marketing
In addition to email, Brevo offers SMS marketing capabilities, enabling businesses to reach customers via text. This feature is particularly valuable for eCommerce and service-based businesses, allowing them to send promotions, reminders, and alerts directly to customers’ phones.
4. CRM Integration
Brevo includes a built-in CRM that allows users to manage their contacts and track customer interactions. This CRM feature provides insights into customer behavior and engagement, helping businesses tailor their campaigns for maximum impact.
5. Transactional Emails
Brevo supports transactional emails, such as order confirmations and password resets. This feature is especially beneficial for eCommerce businesses, allowing them to send essential transactional messages alongside promotional emails.
6. Real-Time Reporting and Analytics
Brevo provides comprehensive reporting tools that offer insights into open rates, click-through rates, bounce rates, and more. Users can monitor their campaign performance and optimize future campaigns based on these insights.
7. Integrations
Brevo integrates with popular platforms like Shopify, WordPress, WooCommerce, and Zapier, allowing businesses to connect Brevo with their existing tools and streamline their marketing workflows.
Pros of Brevo
1. Affordable Pricing and Flexible Plans
Brevo’s pricing structure is one of its biggest advantages. With a pay-as-you-go option and affordable monthly plans, Brevo makes it easy for businesses of all sizes to access professional email marketing features without committing to high costs.
2. Advanced Automation Capabilities
Brevo’s automation is powerful and flexible, allowing users to create multi-step workflows based on specific triggers. This feature is particularly valuable for businesses looking to set up personalized, targeted campaigns.
3. Multi-Channel Marketing (Email + SMS)
Brevo’s SMS feature is a great addition, allowing businesses to combine email and SMS marketing in a single platform. This multi-channel approach makes it easier to reach customers across different touchpoints, increasing engagement.
4. Built-In CRM
The integrated CRM system provides an all-in-one solution for managing customer data and insights, helping businesses to create more targeted marketing campaigns. It’s particularly helpful for small businesses that may not have a separate CRM tool.
5. Strong Transactional Email Support
For eCommerce and SaaS businesses, Brevo’s support for transactional emails ensures customers receive important messages, such as order confirmations and receipts, seamlessly.
Cons of Brevo
1. Limited Design Customization
While Brevo’s editor is easy to use, its design templates and customization options can feel limited. Users seeking advanced design flexibility may find the template options a bit restrictive.
2. Learning Curve for Automation
Although Brevo’s automation features are powerful, they come with a bit of a learning curve. Users new to advanced automation may need time to fully understand and set up complex workflows.
3. Basic Reporting Features
Brevo’s reporting, while useful, lacks some of the depth found in competitors with more detailed analytics. For businesses that rely heavily on data, this may be a drawback.
4. Limited Customer Support on Lower Plans
Brevo’s support options are somewhat restricted for users on the lower-tier plans. While email support is available, phone and priority support are limited to premium subscribers.
Pricing
Brevo’s pricing is one of the most flexible and affordable in the email marketing space:
• Free Plan: Includes unlimited contacts and up to 300 emails per day.
• Starter Plan: Starts at $25/month and includes up to 20,000 emails per month, plus access to essential features like A/B testing.
• Business Plan: Starting at $65/month, includes enhanced automation, reporting, and SMS capabilities.
• Enterprise Plan: Custom pricing for businesses with advanced needs, offering premium support and personalized features.
The pay-as-you-go option also allows businesses to purchase email credits as needed, providing a flexible, budget-friendly alternative for seasonal campaigns or low-frequency email needs.
Who is Brevo Best For?
Brevo is ideal for:
• Small and Medium-Sized Businesses: Its affordability, ease of use, and powerful features make it a strong choice for SMBs looking to expand their marketing efforts without high costs.
• eCommerce: The transactional email and SMS marketing features are particularly useful for eCommerce businesses looking to connect with customers at multiple touchpoints.
• Nonprofits and Startups: Brevo’s pay-as-you-go model and flexible pricing work well for organizations with varying email needs.
How Does Brevo Compare?
Brevo stands out among competitors due to its affordability, powerful automation, and multi-channel capabilities. Compared to platforms like Mailchimp, Brevo’s automation and CRM tools are more advanced and better suited for growing businesses, while still remaining budget-friendly. However, for businesses looking for high design flexibility and deeper analytics, platforms like ActiveCampaign might be more suitable.
Final Verdict
In 2025, Brevo continues to be a strong, versatile email marketing platform, offering a well-rounded set of tools that meet the needs of small to medium-sized businesses. Its competitive pricing, powerful automation, and multi-channel options make it ideal for businesses looking to streamline their marketing efforts without overspending.
Brevo is particularly beneficial for businesses with diverse customer touchpoints, such as eCommerce and service-based businesses. If your business prioritizes affordable, flexible, and feature-rich email marketing with additional SMS and CRM capabilities, Brevo is an excellent choice. For those seeking highly advanced design or deep analytics, exploring alternative platforms might be worthwhile.
Leave a Reply