Email marketing remains one of the most effective ways to engage customers, nurture leads, and drive conversions. With the right email marketing tools, businesses can create personalized and automated campaigns that reach the right audience at the right time. Here’s a breakdown of some of the top email marketing tools available in 2025, highlighting their features, pros, and pricing to help you find the best fit for your needs.
Table of Contents
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Mailchimp
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Constant Contact
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Brevo (formerly Sendinblue)
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MailerLite
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HubSpot Email Marketing
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Moosend
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GetResponse
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AWeber
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ActiveCampaign
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ConvertKit
1. Mailchimp
Mailchimp is one of the most popular email marketing tools, known for its easy-to-use interface and comprehensive features. It offers a variety of email templates, automation options, and analytics.
Key Features:
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Drag-and-drop email builder
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Advanced automation workflows
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Audience segmentation and personalization
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Detailed analytics and reporting
Pros:
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User-friendly, ideal for beginners
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Extensive integration options with third-party tools
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Free plan available for small businesses
Pricing: Free for up to 500 contacts; paid plans start at $13/month.
2. Constant Contact
Constant Contact is a reliable tool for small to medium-sized businesses looking for easy-to-use email marketing solutions. It provides a range of features for managing contacts, tracking campaigns, and engaging subscribers.
Key Features:
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Email templates optimized for mobile
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Real-time analytics and reporting
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Event registration and survey features
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Social media integrations
Pros:
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Excellent customer support
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Beginner-friendly interface
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Offers additional tools like website building
Pricing: Starts at $10/month, with a 60-day free trial.
3. Brevo (formerly Sendinblue)
Brevo, rebranded from Sendinblue, is an all-in-one marketing platform that combines email marketing with SMS, chat, and CRM features. It’s designed for businesses looking for a multi-channel approach to customer engagement.
Key Features:
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Drag-and-drop email editor
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SMS and email marketing integration
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Marketing automation workflows
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Built-in CRM system
Pros:
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Multi-channel marketing capabilities
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Affordable pricing with a free plan
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Customizable automation workflows
Pricing: Free plan available; paid plans start at $25/month.
4. MailerLite
MailerLite is known for its simplicity and affordability, making it an excellent choice for small businesses and startups. It focuses on essential email marketing features without overwhelming users with too many options.
Key Features:
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Drag-and-drop email editor
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Email automation and scheduling
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Audience segmentation and tagging
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Landing page and form builder
Pros:
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Simple, intuitive interface
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Affordable pricing, great for beginners
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Offers a free plan with generous features
Pricing: Free for up to 1,000 subscribers; paid plans start at $9/month.
5. HubSpot Email Marketing
HubSpot Email Marketing is part of the HubSpot CRM platform, which makes it easy to manage all your customer data and email marketing campaigns in one place. It’s ideal for businesses looking to combine email marketing with CRM, sales, and customer service.
Key Features:
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Email personalization and automation
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CRM integration with advanced contact segmentation
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A/B testing and analytics
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Drag-and-drop email builder
Pros:
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Seamless CRM and email marketing integration
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Robust analytics and reporting features
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Offers free tools with basic email marketing capabilities
Pricing: Free plan available; paid plans start at $45/month.
6. Moosend
Moosend is an affordable, user-friendly email marketing tool with powerful automation and segmentation features. It’s suitable for small to mid-sized businesses that want a budget-friendly option with robust functionality.
Key Features:
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Email automation workflows
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Advanced segmentation options
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Real-time analytics and reporting
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Landing page and form builder
Pros:
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Cost-effective with competitive pricing
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Easy-to-use interface for beginners
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No Moosend branding on emails, even with the free plan
Pricing: Starts at $9/month; a free plan is available for basic use.
7. GetResponse
GetResponse offers a wide range of email marketing features along with webinar hosting, making it a versatile tool for businesses that want to integrate multiple marketing functions. It’s especially popular with eCommerce businesses and online course creators.
Key Features:
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Email automation and segmentation
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Landing page and webinar creation
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eCommerce integration and marketing tools
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A/B testing and analytics
Pros:
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Webinar and eCommerce tools are built-in
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Advanced automation features
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Highly customizable workflows
Pricing: Starts at $19/month; a 30-day free trial is available.
8. AWeber
AWeber is a straightforward email marketing tool designed with small businesses in mind. It offers a range of essential features, including email templates, automation, and subscriber management.
Key Features:
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Drag-and-drop email editor
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Automated email sequences
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Subscriber segmentation and tagging
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Built-in analytics and reporting
Pros:
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Simple and user-friendly
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Offers a free plan with basic features
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Excellent customer support and resources
Pricing: Free plan available for up to 500 subscribers; paid plans start at $19.99/month.
9. ActiveCampaign
ActiveCampaign is a powerful email marketing tool with a focus on advanced automation and CRM features. It’s ideal for businesses looking for in-depth customer segmentation, automation, and personalization.
Key Features:
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Advanced automation workflows and triggers
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CRM integration for lead tracking
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Dynamic content personalization
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Email, SMS, and site messaging options
Pros:
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Robust automation capabilities
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Comprehensive CRM and contact management
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Highly customizable, suitable for mid-to-large businesses
Pricing: Starts at $29/month; a free trial is available.
10. ConvertKit
ConvertKit is designed with creators in mind, such as bloggers, YouTubers, and small businesses focused on content creation. It offers simple automation and tagging features that make it easy to segment and engage subscribers.
Key Features:
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Visual automation builder
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Tag-based subscriber management
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Simple and intuitive email editor
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Landing page and form builder
Pros:
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Easy-to-use for content creators and small businesses
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Great for managing and engaging audiences based on interests
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Free plan with basic features for creators just starting out
Pricing: Free for up to 300 subscribers; paid plans start at $9/month.
Conclusion: Choosing the Right Email Marketing Tool
Choosing the right email marketing tool depends on your business needs, budget, and the features you prioritize. For beginners or small businesses, tools like Mailchimp, MailerLite, and AWeber offer simplicity and affordability. For more advanced needs, especially with automation or CRM integration, consider options like HubSpot, ActiveCampaign, or GetResponse. By choosing the tool that aligns with your goals, you can streamline your email marketing efforts, engage your audience more effectively, and drive better results.
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